In Spain, in 2007 Teresa and her Danish husband Mikkel, co-founders
of the Tutete company, realised that there was a need that the market
had not yet satisfied. The idea came when their niece, Ines, went to
kindergarten with a soother marked with a permanent marker. The
problem was that, due to the saliva and sterilisations, the ink smudged,
leaving the soother in a poor hygienic and aesthetic state. It was then
that they set out to find a definitive and safe solution to meet this
need. With the help of a dear German friend, they found the best
machine on the market capable of performing a permanent
personalisation without inks and toxic substances. They worked hard
to establish business relationships with leading European soother
manufacturers, and went to great lengths to market their innovative
idea on the internet.
At this point, you may be wondering: why an online store? Because for
the customer it was and is the fastest and simplest way to personalise
a baby's soother, conveniently using a computer, receiving it in just a
few days, and paying for it like for a common pharmacy soother. Easy,
It has already been several years since Teresa and Mikkel started this
adventure, and today Tutete has a team of approximately 50 people. A
team proud to work in a young, dynamic company that strongly
believes in the Danish reconciliation model.
Currently you can find in our online store over 3500 original, fun and
practical products for children from 0 to 6 years old. It is important
that you know that many of these products have been added to the
catalogue thanks to you, your trust, your suggestions and your desire
to continue shopping in our store.
To make things even easier, since 2015 we have started distributing
our Tutete brand products to over a thousand physical stores in Spain,
Italy and Portugal. And we haven't stopped there: we have become
exclusive distributors of leading brands such as Miniroom, We Might
be Tiny, RePlay, Addbaby and Kakuii.
There are market studies that say that we are the first light childcare
business in Spain, and that 8% of the soothers used in Spain are of the
Tutete brand. But for us the greatest satisfaction and what makes us
feel truly great is your trust and the affection you deposit in
everything we do. We will continue to work with commitment and
passion so as not to disappoint you, and to offer products that we are
sure will make you want to be a child again.